365体育备用网址

ABOUT US

We consistently put customer brand first.

Since 2004, the founder of the REDBRAND red list has been committed to helping brands achieve success in the Chinese market through strategy and creativity. After accumulating rich experience in brand marketing in the market practice, the founder of the REDBRAND red list deeply recognized the need for the upgrading and development of China's 365体育备用网址 industry in the next 10 years and the wave of marketing innovation, so it set up the REDBRAND red list. Market growth and marketing innovation, the company adhering to the brand new service concept, help domestic high-quality enterprises and import brands in the Internet economy and new media wave to create a leading industry brand and continue to grow. The REDBRAND red list advocates using the most cost-effective PR content marketing program to maximize the brand communication and marketing effectiveness. With the help of marketing innovation and the power of the Internet, we help new 365体育备用网址 enterprises to achieve "small and big" and "from the region to the whole country" to help big enterprises lead their peers and lead the industry. At present, the REDBRAND red list has more than 20 corporate teams. The founders and partners are from the world's top 500 listed companies, the 500 strong listed companies of private enterprises, the well-known marketing service companies in China, and the famous Internet Co in China. The functions of team structure involve strategic consultation, marketing planning, brand creativity, packaging design, IT technology development, content operation and maintenance, etc.

One Mission

Through strategy focus, clear strategy, creativity, technology and content means to mold the brand and to surpass competitors in innovative marketing. He provides strategic positioning consultation, brand top level planning, marketing innovation planning, visual system management and content marketing service to customers. It is our mission to help local high quality new 365体育备用网址 enterprises and import brand enterprises to create strong brands and win the marketing innovation.

Five Core concept

Positioning and Pyramid theory

Systematize the competitive environment and brand outlook, help customers make business choices, focus on resources, and lock brand differences and core values.

Explosion red marketing 7P model

Through marketing innovation, we can realize the systematic reengineering of marketing capabilities of enterprises, accomplish the strong brand building of red explosion and stand out in the market.

Product lifecycle theory and USP's unique selling proposition

By combining the product life cycle of enterprises and USP refining, the system builds product competitiveness with propagation elements.

AISCAS consumption decision model and FABE sales rule

The analysis of the 365体育备用网址 decision-making process and consumption psychology in the Internet era will enhance the network sales force.

5W propagation model

Occupy the traditional Internet position, give priority to seize the search roadmap, seize the wave of the new media of mobile Internet, help the brand establish content assets system, and get the bonus of network marketing.

Four Large business sector

REDBRAND's red list business is divided into four major business segments, namely, brand consulting marketing planning business, content marketing business, training business and technology platform business.
Brand business

Brand business includes competitive strategy design, marketing innovation planning, brand top-level architecture design, brand series of big tree planning, image visual design and explosion red IP brand building.

Content marketing and network promotion

Content marketing business includes industry media PR marketing, full network ePR word of mouth marketing, investment promotion business incubation, search engine marketing and content marketing.

Training purpose

Training business aims to help enterprises develop marketing innovation team.

365体育备用网址 incubation and technology empowerment

To help customers realize the docking and marketing of new retail channels and grasp the necessary technical tools.

Fifty Experience of brand building for many enterprises
REDBRAND has been focusing on the development of new 365体育备用网址 and import brands, because we believe they are the future of China's economic development and the most dynamic economy. The actual experience of the more than 50 enterprises shows that only by deeply analyzing the enterprise development strategy and the competitive environment of the industry and the insight of 365体育备用网址s can we create the most valuable business brand. We mainly serve such enterprises: large and medium sized (domestic or imported) industry brands and products that need to cooperate with business growth to achieve the leading position of the industry. They have certain consumption base and unique growth type (domestic or imported) brands. Small and medium-sized (domestic or imported) brands and businesses in a small area with a certain success mode are in transition to create Internet products. Brand and need to add new sources of electricity (domestic or imported) brand.

Our team

  • Chief Marketing Officer
    Wang Xiaobo (TOM)

    After 80 years of marketing, 9 years' experience in marketing foreign brands and national brand enterprises has served the world's top 500 listed companies and 500 listed companies of private enterprises. They have worked as product managers, marketing directors, CR managers, regional sales general managers and other marketing posts. They have handled 200 million yuan regional sales projects, and have been responsible for promoting 500 million yuan product line management and participating in brand sales. To achieve more than 10 billion yuan revenue for many years to pick the national sales champion. 5 years experience in Internet marketing, and served as CEO of global food business network.

  • Partner and strategy director
    Sherry

    After 80 years, 8 years of media and brand planning experience, 4 years of digital marketing experience, has served well-known local advertising companies as chief editor in charge of planning and other positions.

  • SEO technical director
    Wang Zihao (Mark)

    12 years of experience in web search engine marketing, serving multiple vertical portals, and the founder of SEO, a well-known company in China.

  • Partner and IT technical director
    Xia Jin (Jack)

    After 80 years, 10 years of network technology development and team management experience, good at marketing website and creative interactive H5 page development, has served internationally renowned digital marketing company.

  • Big data technology
    Chen Jun (POLO)

    After 80 years, 12 years experience in database management and software programming of large enterprises, proficient in Microsoft architecture, good at oracle bone inscriptions and SAP and other large database software.

  • Artistic guidance
    Wen Baoquan (Hanker)

    12 years of creative design experience, has served local well-known advertising companies, as creative director and art director and other positions.

  • Creative director of partners
    Wang Kai (Kalley)

    10 years of experience in creative design, serving local famous advertising companies as creative director and design director.

  • Partner and PR director
    Wu Jiannan (KiKi)

    After 85 years, more than 10 years of PR experience, has served local well-known real estate companies and public relations companies, is responsible for public relations project planning.

  • Partner and space design director
    Ding Weicheng (Din)

    More than 10 years of space design and creative experience, has served local well-known visual company, is responsible for the new retail space project creative planning.

  • Partner and Senior Project Manager
    Wang Lei (KOOK)

    After 90 years, 5 years experience in network marketing project implementation, good at network integrated marketing project management, participate in several large project execution.

  • Partner and short video production
    Han Yu (Luckyboy)

    After 90 years, 6 years of short video creation management experience, good at combining customer needs to mine different video expression forms.

  • Senior Project Manager
    Wang Chengjian (Mr.Wang)

    85, 8 years experience in PR project execution management, good at customer communication and project execution control.

Our resources

  • Exclusive resources

    Food industry portal global food business network + all media matrix

  • Massive resources

    1 million mass media resources, covering 500 million independent users, so that your ads and information touch 95% audiences.

  • Joint exposure

    Docking wemedia and citywemedia, and micro-blog Yi et al from the media alliance, and Iqiyi, Youku, Tencent video and other cooperative relations.

  • Foodmedia Alliance

    After 80 years, 12 years experience in database management and software programming of large enterprises, proficient in Microsoft architecture, good at oracle bone inscriptions and SAP and other large database software.

  • High end quality user group

    Under the direct line, luxury brand auto club and high-end kitchen electric fans club and fans groups of several national fashion catering groups.

Five reasons for choosing REDBRAND Red List
  • Multiple professional genes

    Few local brands have practical experience in brand marketing, new retail channel resources, online media content creation and Internet Co multi professional gene marketing service agencies.

  • Direct operation management

    100%, the company directly operates and manages, and does not perform outsourcing at level two or above, so as to reduce unnecessary expenses for customers.

  • Customer to one dialogue

    According to the Department's special operation management, ensure customers' one to one dialogue, get feedback and service response in real time.

  • All speak with data.

    Everything talks with data, solves problems of communication and effect monitoring by technology, and makes decisions and improvements for marketing through analysis.

  • Effect is the ultimate goal.

    Always regard effectiveness as the ultimate goal, not the marketing service organization whose core is communication.

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